"The Business"

Check out the call made by the ref (about :40 into the video). You'd think they'd lose at least 10 yards for that penalty.

A Little Bit Softer, Now

Pro football season officially kicked-off on Sunday. If you think the hits are getting harder, they can now be measured. Time magazine reports there is a new helmet that can measure how hard a player is hit in the head. So far, a few colleges are using the $1,000 helmets.